Each New Year, we Indians wake up to a million new wellness
resolutions. From promising to lose kilos to enrolling for yoga classes to even
the simplest of morning walks tops the charts of our resolutions.
India is slowly but steadily waking up to the benefits of a healthy
lifestyle. Wellness is the new mantra and fitness the new fad. While it’s an
extremely welcome trend in this otherwise food, cricket and Bollywood obsessed
nation, a majority of us however, are victims of consumerist health activism
which is largely driven by economic rather than healthy motives.
Restaurants are dishing out the so called ‘organic’ or ‘nutritious’
dishes on the menu at a steep premium along with the traditionally unhealthy
fare. The Wellness Spas, gymnasiums and other holistic fitness centers are
mushrooming all over the country promising to rejuvenate our bodies, and souls
through a variety of scientific sounding rituals along with exotic sounding
therapies. With a growing number of Indians willing to pay big bucks to feel
good, the country's fitness and wellness industry is blossoming.
Celebrities from Zaheer Khan (Cricket) to John Abraham (Actor) all hopping onto
the bandwagon of being fitness entrepreneurs, the industry is poised to grow to
an estimated Rs. 1 lakh crore by the end of 2015.
Just to draw a parallel, Americans spend more than $20
Billion (2013) annually on diets, with 108 Million people trying various diets
per year (2013). The average cost of a gym membership is $39 per month, but 67%
of people with gym memberships never use them. Indian figures I am assuming
would be much worse than these. (Source)
Today morning, my maid decided to call in sick. (I secretly
know she must’ve partied hard last night) and hence out of necessity, the
situation gave birth to an awesome workout for my wifey and me who decided to
rise to the occasion, albeit with our handful of mops and dusters to clean the
whole house. And now when the workout has ended post almost 3 hours of shared
rigour, we feel not only much better but almost victorious. The other benefit is
that we now have a sparkling house! Try it.... This workout works!!!
You can really quantify your workout doing household chores - Find out how many calories you burnt doing household work!
